Ozan
Ozan wallet is a B2C global payments app which was thriving in Asia and Europe but needed to launch in the US. I managed a team in Malta, London and Istanbul and we refreshed this new brand including the product app, logo, website, videos and more.
Project Purpose
My team and I developed a strategy with rebranding globally – to make the brand more approachable, friendly and fresh. Originally created for Europe and Asia, this rebrand needed to resonate with the US market. And, in parallel, we refreshed the product app accordingly for a seamless experience.
SOLUTION
I presented the strategic plan for the new brand. We did our due diligence. Created a competitive audit, UI/UX toolkit, design systems in different programs and a solid foundation for the new brand.
The logo was next, then we were ready to design the website, product, collateral, tradeshow booths, videos and more. It was fast-paced but the foundation built made it easy.
But, before launch, we had to do a quick refresh to their current site with a sort of "sneak peak" the the new. We did this due to two large conferences coming quickly.
The visuals here are showing the new product as well as the refreshed old designs of the webiste.
RESULTS
This project led to a 45% increase in EMEA users. Quick adoption of the new and refreshed brand in the US contributing to a 70% increase in qualified leads and a 60% improvement in conversion rates, by integrating AI tools and data-driven methodologies to optimize creative outputs.
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